Last Updated: October 14, 2025

Operated by: Eunly Limited ("Company", "we", "our", or "us")

1. INTRODUCTION AND SCOPE OF APPLICATION

Eunly Limited operates the DERMXELL⁺ website, online store, and associated digital marketing channels (the "Services") to provide customers with premium cosmetic products. This Cookie Policy explains how we use cookies, tracking technologies, and similar data collection mechanisms across all DERMXELL⁺ digital properties operated by Eunly Limited.

This Cookie Policy has been specifically designed to ensure comprehensive compliance with all major advertising platform policies including AppLovin Corporation, Google LLC (including YouTube), Meta Platforms Inc. (Facebook/Instagram), TikTok, Shopify Inc., and other approved digital advertising networks.

CRITICAL ADVERTISING PLATFORM COMPLIANCE DECLARATION

This Cookie Policy ensures complete compliance with all major advertising platform cookie and tracking policies, user consent mechanisms, and data subject rights frameworks effective as of October 2025.

2. MANDATORY REGULATORY COMPLIANCE

2.1 GLOBAL PRIVACY LAW COMPLIANCE

This Cookie Policy satisfies the requirements of:

• EU/UK: GDPR, ePrivacy Directive, PECR
• USA: CCPA, CPRA, VCDPA, CPA, CTDPA, UCPA
• International: PIPEDA (Canada), Privacy Act 1988 (Australia), FADP (Switzerland)

3. COOKIE DEFINITIONS AND CATEGORIES

3.2 ESSENTIAL COOKIES (ALWAYS ACTIVE)

These cookies are strictly necessary for website operation and cannot be disabled. They include user session management, shopping cart functionality, and security measures.

3.3 FUNCTIONAL COOKIES

These cookies enhance website functionality and user experience, such as remembering language preferences and currency settings.

3.4 ANALYTICS COOKIES (OPT-IN)

These cookies help us understand website performance and user behavior through Google Analytics and internal tools.

3.5 ADVERTISING COOKIES (EXPLICIT CONSENT)

These cookies enable personalized advertising through partners like AppLovin, Google Ads, and Meta Platforms.

4. PLATFORM-SPECIFIC TRACKING

4.1 APPLOVIN CORPORATION

We work with AppLovin to deliver ads. AppLovin's technology processes device identifiers and usage patterns with proper consent management.

4.2 GOOGLE LLC AND YOUTUBE

We use Google's privacy-preserving advertising technologies including Privacy Sandbox implementation.

4.3 META PLATFORMS

We comply with Meta's health and wellness data restrictions. Our cookie implementation expressly excludes health-related behavioral data.

5. CONSENT MANAGEMENT

Our Consent Management Platform (CMP) provides granular control over cookie categories. Essential cookies are always active, while functional, analytics, and advertising cookies require user choice or opt-in depending on jurisdiction.

6. USER CONTROL AND OPT-OUT

Users can manage preferences through our cookie banner, browser settings, or industry opt-out tools like NAI and DAA.

12. CONTACT INFORMATION

15. EFFECTIVE DATE

This Cookie Policy becomes effective immediately upon publication. It constitutes a legally binding agreement between Eunly Limited and all users of DERMXELL⁺ products.

Document Version: October 14, 2025 – Rev 002