Last Updated: October 14, 2025

Operated by: Eunly Limited ("Company", "we", "our", or "us")

1. Introduction and Scope

Eunly Limited operates the DERMXELL⁺ website, online store, and associated marketing channels (collectively, the “Services”) to provide cosmetic and skincare products formulated with dermatologist-tested ingredients. These Ingredient Safety Guidelines describe how we evaluate ingredient safety, communicate ingredient information, and maintain compliance with advertising and e-commerce platform policies, including those of AppLovin Corporation, Google LLC, Meta Platforms Inc., and Shopify Inc.

All information herein refers to cosmetic-grade formulations intended solely for external, non-medical use. Our products are not drugs and are not intended to diagnose, treat, cure, or prevent any disease.

2. Advertising-Platform Compliance Overview

2.1 AppLovin Corporation

• Ads never include medical or therapeutic claims.
• Ingredient descriptions focus solely on cosmetic appearance and hydration benefits.
• No ads or targeting are directed to individuals under 18.
• We do not collect or process health or medical data for advertising or audience targeting.

2.2 Google LLC (Google Ads and YouTube)

• All statements about ingredients describe cosmetic or aesthetic benefits only.
• No wording suggests medical efficacy or therapeutic outcomes.
• Visuals avoid implying that the product changes body structure or treats skin disorders.
• Advertising complies with Google’s “Health and Medicines” policies.

2.3 Meta Platforms (Facebook / Instagram)

• Advertising content complies with Meta’s “Health and Wellness” policies.
• We do not target or exclude audiences based on health status or skin condition.
• No exaggerated “before and after” transformation imagery is used.
• All visuals portray realistic, healthy-looking skin consistent with cosmetic use.

3. Ingredient Transparency and Safety Evaluation

We select cosmetic-grade ingredients that meet or exceed global safety benchmarks. Every raw material undergoes documentation review, stability assessment, and dermatological compatibility testing before use.

Typical ingredient categories include:

• Peptides: help improve the look of firmness and smoothness.
• Moisturizers & Humectants: such as glycerin and hyaluronic acid for hydration.
• Antioxidants & Vitamins: such as vitamin E and niacinamide for skin-conditioning.
• Emulsifiers & Stabilizers: ensure texture and product integrity.
• Preservatives: maintain microbiological safety within regulated limits.

4. Allergen Awareness and Patch-Testing Guidance

While our formulations are developed to minimize irritation, individual sensitivities vary. Before first use:

1. Clean a small area of skin (inner forearm).
2. Apply a small amount of product.
3. Observe for 24–48 hours. If redness or discomfort occurs, discontinue use.

5. Regulatory and International Standards

Our cosmetic products are produced in accordance with applicable global cosmetic regulations, including:

• European Union Regulation (EC) No 1223/2009
• United Kingdom Cosmetic Products Regulation
• U.S. FDA Cosmetic Guidelines
• Health Canada Cosmetic Regulations
• Australian TGA cosmetic standards

6. Environmental and Ethical Responsibility

• Ingredients are procured from suppliers committed to sustainable and cruelty-free practices.
• We maintain a strict no-animal-testing policy.
• Packaging materials are selected for recyclability where possible.

7. Consumer Safety Monitoring

We maintain procedures to document and review consumer feedback and any reported adverse reactions. For immediate concerns, discontinue use and contact our support team.

8. Usage and Storage Recommendations

• Apply products as directed on the label.
• Avoid direct contact with eyes and mucous membranes.
• Store between 15°C and 25°C in a dry, shaded place.
• Keep out of reach of children.

9. Liability and Consumer Responsibilities

To the extent permitted by applicable law, Eunly Limited is not responsible for allergic reactions arising from undisclosed personal sensitivities or improper use. Our liability is limited to the purchase price paid for the product.

11. Contact Information

12. Legal Interpretation

These guidelines are intended to provide transparent information about cosmetic-ingredient safety. They should be read together with our Privacy Policy, Terms of Service, and FDA Disclaimer.

Document Version: October 14, 2025 – Rev 2.0